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Welcome to the next article in the series of articles covering the popular topic of affiliate marketing. This time around looking at what is affiliate marketing.
Mark Ford has been an affiliate marketer for a number of years now and has made a significant impact on the lives of others following this affiliate business model.
This has been achieved through being a member of the Mentors and Six Figure Mentors Communities and by serving as the Mastermind Experience Liaison over a 5 year period.
You are invited to review affiliate marketing at this link.
It is a partnership that involves three components:
When the affiliate sells the other person’s product or service, they get a percentage of the profits paid to them by the person they are selling it for. In essence, it is a merchant outsourcing their sales to someone so they have help selling their product or service.
In the majority of cases, an affiliate marketing situation works like this:
This makes affiliate marketing a sort of cost per action type of advertising. The bottom line, however, is that the affiliate doesn’t get a penny just for attracting a potential customer to the advertisers website or even by getting them to click onto the link to the third party website where the product is being sold. They only get paid if the visitor turns into a customer and buys the product or service.
Affiliate marketing is enabled by the affiliate hyperlinks that lets merchants track where their customers are coming from. This makes it possible for them to know which affiliate generated the the sale so they can pay them the percentage they earned accordingly.
An affiliate marketer’s success in being able to sell the merchant’s products or services relies on how well they can convert visitors into sales. If they put out a good advertising strategy that gets the visitors to buy the product or service then they should get high conversion rates.
Plus, it depends on how well the product or service relates to the website you have it on. For instance, if you have a blog that is on raising dogs, then you would want to be trying to sell an affiliate offer for something like a dog training book and not be trying to sell a book about how to buy a house. The more relevant the product or service is, the better chances you are going to attract the right customer base.
Since affiliate marketers only get paid if they make a sale, it is a business system that is not very risky for the merchant. As long as they have enough sales through all their means (i.e. they are selling it themselves, plus they have several affiliates selling it for them) then even if one affiliate doesn’t do very well, they aren’t having to pay them because they didn’t make sales, so they didn’t lose money. It is a form of free advertising for the merchant until the affiliate makes a sale and has to be paid their commission.
Affiliate marketing is also quite appealing to the affiliates because they can make money by selling the products and services for the merchant. This is cheaper for them to do than them having their own product or service because they only have to sell it, they don’t have to package it, or mail it out to the buyers. Plus, depending on how much of a commission they get per sales, they could potentially make quite a bit of money.
Affiliate marketers can choose several strategies to get the targeted audience to buy the products they are selling for the merchant. It all depends on the niche they are targeting and the type of product or service.
Some of the affiliate marketing strategies that have been used with success include:
All in all, affiliate marketing is a process set up to allow a merchant to sell their product or service through a willing affiliate, who then makes a profit as a percentage of the sales they make on their website.
To learn more about the answer to what is affiliate marketing and to become an affiliate marketer yourself, I highly recommend that you check out this 'All In Package' and learn how to start generating income online.
Mark Ford - Home Business Lifestyle Consultancy Services
Why do I do what I do? My purpose is to loyally step up for others SO THAT they are given inner peace.
Many people live the life they think they have to live. They are overworked, underpaid, and unfulfilled. But the good news is that it doesn't have to be this way. My goal is to help you recognise your potential and equip you with the skills you need to turn that potential into a viable online home based business in the ever expanding digital economy.
I wish you every success with your own affiliate marketing business and journey.
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